Automotive
Automotive OEM Double-Deck Pavilion
1,200 sqm · Bharat Expo Centre, Greater Noida · 2024
Client
Leading Indian Automotive Group
Project Size
1,200 sqm
Location
Bharat Expo Centre, Greater Noida
01 The Challenge
The client needed a pavilion that could simultaneously host a new vehicle launch, dealer meetings, media briefings, and public walk-through — all in one 1,200 sqm space without any zone feeling compromised.
02 Our Solution
We designed a double-deck structure with the ground floor as a public experience zone featuring 6 vehicles, and the upper deck as a fully private business lounge for 40 guests. A 180° LED arc display formed the centrepiece of the launch theatre.
03 The Result
Illustrative example of the kind of double-deck pavilion ASR Creations & Expo builds for automotive OEM launches — combining a public experience floor with a private upper-deck business lounge and a launch theatre centrepiece.
Project Highlights