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Exhibition Design

India International Trade Fair (IITF): Exhibition Stall Design for FMCG & State Pavilions

8 min read · June 2026

Exhibition Design 8 min readJune 2026
India International Trade Fair (IITF) official logoOfficial EventIndia International Trade Fair (IITF) — visit official site ↗

The 46th edition of the India International Trade Fair (IITF), organised by the India Trade Promotion Organisation, runs 14–27 November 2026 at Bharat Mandapam, New Delhi — India's oldest and largest integrated trade fair, with 7,000+ exhibitors and 800,000+ visitors across FMCG and retail, state government pavilions, and PSU stalls. At two weeks long and with general-public visitor days alongside business days, IITF is a fundamentally different build brief from a 3-day B2B trade show.

About India International Trade Fair (IITF)

  • Dates & Venue: 14–27 November 2026, Bharat Mandapam, New Delhi.
  • Organiser: India Trade Promotion Organisation (ITPO).
  • Scale: 7,000+ exhibitors and 800,000+ visitors across business and general-public days, with participation from all Indian states and 25+ countries.

Why a Two-Week, Mixed-Audience Show Needs Durability Built In

Unlike a 3-day trade show, IITF stands need to hold up structurally and visually across 14 days of heavy general-public footfall — including weekend crowds far denser than typical B2B traffic. Our fabrication team specs materials and finishes for this kind of sustained wear, not just opening-day photos.

Booth Design for FMCG, State Pavilions & PSU Exhibitors

  • High-traffic-rated finishes that hold up over two weeks of dense public footfall without visible wear.
  • State pavilion coordination — multi-department stalls under one state government umbrella, common at IITF, need single-point design and build coordination.
  • Retail-style product display for FMCG brands targeting the general-public consumer days specifically.

How ASR Creations Builds for IITF

With deep Bharat Mandapam experience and project management built around multi-department state pavilion coordination, we deliver stalls engineered for IITF's unusually long, high-traffic run.

Frequently Asked Questions

How is building for IITF different from a standard B2B trade show?

IITF runs for roughly two weeks with both business and general-public visitor days, so stands need higher-durability finishes and a layout that works for dense retail-style foot traffic, not just B2B meetings.

Can you coordinate a multi-department state government pavilion?

Yes — we regularly coordinate multi-stakeholder state and PSU pavilion builds under one project manager, which is the norm at IITF.

How early should I book a stall contractor for IITF 2026?

By August 2026 at the latest — IITF's scale and the concentration of state pavilions booked each year make fabrication capacity tight well before November.

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